Monday, May 21, 2007

Dove vs Slob Evolution

These little featurettes are really, really cool.

First, we have a real ad, which i love, for Dove, about how our perception of beauty is skewed, how many girls want to attain what isn't even real, how our perception of perfection is merely a clever technologicaly illusion. I love the way this video is made...



Then, we have the response, with the evolution of the slob. "Thank God our perception of beauty is altered, because real life is rubbish". There is something to be said for illusion being important in entertaining and inspiring humans to do things differently. It's the whole reaosn films like "300" are so entertaining: a good dose of fiction is great for a distraction, and a perception of beauty stylized can inspire people to change who they are.

More cons in that part though. Still, awesome video.



Visit the site! http://www.campaignagainstreallife.com .

0 Comments:

Post a Comment

<< Home